In The News

The Revolution Is Being Televised

January 31, 2016

The Herald-Palladium

“It’s something that’s been slowly growing over time,” says the author of the study and director of research at Parks Associates. “But it’s really been over the last 12 months that it seems to have accelerated. The reason is that it’s now easier to get that content on television. That’s been a big part of it, and it will continue to grow.”

From the article "The Revolution Is Being Televised" by JEREMY D. BONFIGLIO.

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Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

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A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

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