In The News

The Revolution Is Being Televised

January 31, 2016

The Herald-Palladium

“It’s something that’s been slowly growing over time,” says the author of the study and director of research at Parks Associates. “But it’s really been over the last 12 months that it seems to have accelerated. The reason is that it’s now easier to get that content on television. That’s been a big part of it, and it will continue to grow.”

From the article "The Revolution Is Being Televised" by JEREMY D. BONFIGLIO.

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Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

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Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

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