Providing market intelligence for more than 35 years

In The News

The Revolution Is Being Televised

“It’s something that’s been slowly growing over time,” says the author of the study and director of research at Parks Associates. “But it’s really been over the last 12 months that it seems to have accelerated. The reason is that it’s now easier to get that content on television. That’s been a big part of it, and it will continue to grow.”

From the article "The Revolution Is Being Televised" by JEREMY D. BONFIGLIO.

Previously In The News

Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study

The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...

IFC Films Launches Subscription Streaming Channel Anchored To Start Of Cannes

While the streaming wars are heating up among Disney, WarnerMedia and NBCUniversal, more niche services continue to populate the landscape, though the numbers have started to level off. There were 233...

Samsung debuts smart home device

In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...

Smart Home Gadgets Need To Live Together

“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...