Indeed, in a recent survey carried out by industry analysis provider Parks Associates, two thirds of consumers who were considering switching mobile providers rated managed access to WiFi as part of the mobile service as "very important" to their decision. Within the survey that ranked WiFi a more appealing prospect than a loyalty rewards program or the chance of an early handset upgrade, and equally attractive as the ability to retain unused data.
From the article "The Return of Offload: Sticking Plaster or Preventative Medicine?" by Dave Fraser.
Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...
In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...
While much research has been devoted to the amount of subscription and transactional video people watch, less attention has been given to the rest of the video ecosystem—the short-form YouTube and Vim...
The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...
