Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college sports. But he questioned how valuable the service would be to fans of the MLB and NHL.
“If you’re a sports fan, are you interesting in a generalized sports service with little pieces from everywhere?” said Sappington, guessing that baseball and hockey fans would likely go for MLB.TV or NHL.TV.
ESPN+ will be offering MLB.TV for an additional $24.99 per month and said it will do the same with the NHL beginning with the 2018-2019 season.
From the article "The probability of success for ESPN+" by Ben Munson.
Parks Associates’ latest research underscores this trajectory, revealing that nearly half of internet households now integrate security solutions, including networked cameras and video doorbells. A...
Roku is the most popular brand of streaming media players, followed by Amazon’s Fire TV, according to new data from Parks Associates. “Historically, Amazon and Roku have dominated the streaming med...
A recent report from Parks Associates, titled the Tech Ecosystem Dashboard, indicates that Roku is the most frequently used brand of streaming media players (SMP), with Amazon following closely behind...
According to survey data from Parks Associates streaming media players have increased their market share in U.S. households, with 46% of internet households owning at least one. Roku and Amazon’s...
