For all of the excitement in the tech world around the potential of the smart home, consumers haven’t been so quick to adopt the technology into their homes. According to research from Parks Associates published earlier this year, more than 100 million U.S. households did not have a smart home device as of the end of 2016. That’s out of a possible 117 million. That means smart home market penetration is around 14.5 percent right now. The numbers have been climbing, but not at the pace that analysts expect.
From the article
Among those services, Netflix is the clear leader, with Amazon and Hulu next, according to a recent survey from Parks Associates. Deloitte found a concurrent "inflection point" for providers of tra...
New research from Parks Associates shows that 21 percent of U.S. pay TV subscribers subscribe to an online video service through their pay TV provider, up from 10 percent a year ago. The research f...
About 9.4 million U.S. homes, or 7.4% of the total, are equipped with Wi-Fi enabled cameras and mics, says Brad Russell, research director for Parks Associates, a consumer technology research firm. As...
“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is...
