Providing market intelligence for more than 35 years

In The News

The next frontier of e-commerce is our TVs, thanks to interactive ads

The space is still fairly new, with around 10 million connected TV (CTV) households in the U.S., or 11 percent of device owners, saying they have used their TVs to buy physical goods, according to data from market research and consulting company Parks Associates.

While the industry is relatively small right now, Parks Associates Director of Streaming Video Tracking Eric Sorenson says it has a ton of upside. For those gains to be fully achieved, the path to growth has to be done the right way.

From the article, "The next frontier of e-commerce is our TVs, thanks to interactive ads" by Chris Brooklier

Previously In The News

Amazon Prime Video Subscription Rate is 45% of U.S. Internet Households

Amazon Prime Video subscriptions rate is 45%, according to Parks Associates' OTT Video Market Tracker, which highlights current market trends and activities. New consumer research from Parks Associ...

Parks: 25% of U.S. Internet Households Subscribe to More Than Nine SVOD Services, An All-Time High

New data from Parks Research’s OTT Video Market Tracker shows that service-stacking is at an all-time high. The Dallas-based firm’s quarterly survey of 10,000 internet households found that nearly 25%...

NFL+ Streaming Service Leaves Some Fans Feeling Penalized

“With the start of the NFL season, many fans are frustrated with local blackouts on the service,” Eric Sorensen, senior contributing analyst, Parks Associates, said in a statement. “An NFL+ subscripti...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive