Providing market intelligence for more than 35 years

In The News

The New Apple TV Could Face Stiff Competition From Amazon's Next Product

If you exclude smart TVs and traditional video game consoles, the market for dedicated streaming devices in the U.S. is dominated by just four companies: Roku, Google, Amazon, and Apple.

According to a report from Parks Associates released last month, Roku's devices were the most popular in 2014, accounting for about 34% of the units sold last year. Google, with its low-cost Chromecast, came in second. Amazon came in third, and Apple with its aging, third-generation Apple TV, came in fourth place.

From the article "The New Apple TV Could Face Stiff Competition From Amazon's Next Product" by Sam Mattera.

Previously In The News

Why Eero is going after the rental property market with Wi-Fi

To get a sense of how big the MDU market is, Parks Associates research reveals that 34% of US broadband households are MDU residents. After reading that it’s roughly one in three, I suppose that makes...

Churn, Churn, Churn: Streamers Battle to Retain Subscribers

Parks Associates projects the number of U.S. households using ad-supported streaming services will reach 52 million in 2027, a compound annual growth rate of 67%. From the article, "Churn, Churn, C...

Amazon Prime Video “playing the long game” with NFL’s Thursday Night Football

Research by Parks Associates, published in January, revealed that 87 per cent of US households subscribe to at least one streaming service. Parks Associates also predicts annual sports streaming subsc...

Apple TV+’s Focus on Quality Programming Gave It the Most Popular Streaming Originals in the Second Quarter of 2023

Prime Video said in 2021 that it had over 200 million paying customers, and at the end of last year, market intelligence firm Parks Associates reported that it had the largest American subscriber base...