OTT video is firmly established in the U.S. entertainment marketplace, and new research from Parks Associates only puts an exclamation point on the new reality of how Americans consume video entertainment.
More than two-thirds of U.S. broadband households have an OTT service. But, it is the percentage of U.S. broadband households that have more than one subscription that is more noteworthy.
From the article "The Multiple OTT Service Explosion" by Adam Jacobson.
With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...
For consumers, Amazon owning Eero could make it easier to set up and manage the wide range of wireless devices in their homes. “A number of companies have been trying to address a very real pain po...
Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...
According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...
