The hearables market goes back to the first Bluetooth headsets which were launched in 2001, followed by wireless stereo headphones, which arrived a few years later. Neither made great waves in the market – headsets were associated with cabbies rather than celebrities and Bluetooth stereo headphones took almost a decade to attain any market share. In 2013, that started to change. Major brands were taken by surprise as consumers started to purchase wireless headphones. The most credible reason I’ve heard for the change is that it was driven by the growth of mobile video on larger handsets, with users preferring to dispense with the annoyance of cables when holding the phone screen horizontally. That’s supported by research from Parks Associates showing the average US smartphone user stream music or video for 90 minutes each day. Whatever the reason for the sudden popularity, there is no question that they are now fashionable.
From the article "The Market For Hearable Devices 2016-2020 – And Then There Were Airpods…" by Nick Hunn.
Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...
It’s nearly impossible to find a household today that doesn’t have at least one connected smart home device installed. From video doorbells to robot vacuums, automated lighting, and voice assistants,...
The smart lighting category is growing steadily and has potential for acceleration with solutions that deliver on the core value propositions of convenience, comfort, energy management, and automation...
According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
