The hearables market goes back to the first Bluetooth headsets which were launched in 2001, followed by wireless stereo headphones, which arrived a few years later. Neither made great waves in the market – headsets were associated with cabbies rather than celebrities and Bluetooth stereo headphones took almost a decade to attain any market share. In 2013, that started to change. Major brands were taken by surprise as consumers started to purchase wireless headphones. The most credible reason I’ve heard for the change is that it was driven by the growth of mobile video on larger handsets, with users preferring to dispense with the annoyance of cables when holding the phone screen horizontally. That’s supported by research from Parks Associates showing the average US smartphone user stream music or video for 90 minutes each day. Whatever the reason for the sudden popularity, there is no question that they are now fashionable.
From the article "The Market For Hearable Devices 2016-2020 – And Then There Were Airpods…" by Nick Hunn.
If you’ve bought a TV lately, there’s a good chance that it’s a smart TV with the ability to stream TV shows and movies, no extra devices needed. These days, 63 percent of all U.S. homes with internet...
Research group Parks Associates published a report in 2022 in collaboration with SmartThings that stated that 54% of US internet households think their electric bills are too high. Plus, 56% of them w...
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...
