The hearables market goes back to the first Bluetooth headsets which were launched in 2001, followed by wireless stereo headphones, which arrived a few years later. Neither made great waves in the market – headsets were associated with cabbies rather than celebrities and Bluetooth stereo headphones took almost a decade to attain any market share. In 2013, that started to change. Major brands were taken by surprise as consumers started to purchase wireless headphones. The most credible reason I’ve heard for the change is that it was driven by the growth of mobile video on larger handsets, with users preferring to dispense with the annoyance of cables when holding the phone screen horizontally. That’s supported by research from Parks Associates showing the average US smartphone user stream music or video for 90 minutes each day. Whatever the reason for the sudden popularity, there is no question that they are now fashionable.
From the article "The Market For Hearable Devices 2016-2020 – And Then There Were Airpods…" by Nick Hunn.
Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...
Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
