Providing market intelligence for more than 35 years

In The News

The Latest On Gadgets: Under Armour unveils fitness gadgets

However, the South Korean electronics and consumer electronics product manufacturer chose not to unveil the new smartphone. Apple Watch went on sale along with great offerings from the likes of Huawei and FitBit. The rapid advances in mobile processors has made it possible to produce sophisticated chips that use very little power cheaply. Please see our terms of service for more information.

According to an analyst for Parks Associates and 20-year CES attendee, "I think disruption across industries in tech has allowed smaller companies to play significant roles in the evolution of the industry".

From the article "The Latest On Gadgets: Under Armour unveils fitness gadgets" by Frances Clayton.

Previously In The News

NAB 2018 Day Two: Online video, trends in sports business, could podcasts create TV content?

“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior...

Consumers Are Spending More Money on Mobile Streaming Apps

While these numbers reflect a growing comfort with watching premium content on mobile among consumers, it also paints a picture of what premium platforms aren’t getting much love. For instance, fuboTV...

Share A Netflix Password, Go To Jail?

According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...

How Can MVPDs ‘Recapture’ Their Primary Provider Position?

OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-T...