Providing market intelligence for more than 35 years

In The News

The Internet of Medical Things Gold Rush (And My Grandfather's Wooden Leg)

Equally important is the demand side of the equation, symbolized by an aging population with high rates of chronic disease. According to Parks Associates, nearly half of U.S. households with broadband own some sort of connected health device. Partners HealthCare vice president Joseph Kvedar cautioned that there won’t be enough doctors and nurses for that elderly population without embracing appropriate use of technology.

From the article "The Internet of Medical Things Gold Rush (And My Grandfather's Wooden Leg)" by Michael Millenson.

Previously In The News

Why the Matter standard is becoming critical in smart home purchases

The Matter certification is quickly becoming a must-have for U.S. households looking to purchase smart home devices, according to new findings from market research firm Parks Associates. Parks...

3 Tips for Assessing Your Product Lines for 2024

A report released by Parks Associates this year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple...

Intense Popularity Won’t Spare TV Sports From Big Challenges Ahead

Overall, sports-rights spending is projected to jump from $15.3 billion this year to $22 billion by 2027, according to data released by consultancy Parks Associates at its recent “Future of Video” con...

The Biden administration wants to ban quit fees for cable customers

That all-inclusive model might not be sustainable in a world where consumers can treat paid TV like they treat streaming platforms, said Jennifer Kent, vice president of research at Parks Associates....