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December 16, 2016
“Online giants have the scale and technology to take risks in new areas of innovation,” said Brett Sappington, senior research director, Parks Associates. “In some cases, these innovations are transforming whole sectors of the connected home.”
In fact, Parks Associates believes that voice control is the key to unlocking the consumer IoT market and will prove to be the prevailing connected device trend of the coming year, because consumers are already more than at ease with a host of smart devices around their homes.
From the article "The Internet Of How Many Things?" by www.themalaymailonline.com
A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a...
The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...
The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...
The report also found that U.S. consumers pay an average of $29 per month for what Parks calls “incremental video-related entertainment beyond pay TV,” and the the biggest chunks of that are movie tic...
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