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February 13, 2017
As more streaming services have become available, the demands on the existing Internet infrastructure have increased exponentially. In 2016, another 27 new subscription-based video streaming platforms were launched in the U.S., according to Dallas market research group Parks Associates.
And more are expected this year. Chief among them are large multi-channel streaming platforms that are essentially cable-TV online. In the coming weeks, Hulu is expected to launch a service that will compete with AT&T's (T) DirecTV Now, Dish Networks' (DISH) SlingTV and Sony's SNE PlayStation Vue.
From the article "The Internet Isn't Yet Ready for the Video Explosion" by Leon Lazaroff.
According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...
Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...
In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...
Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...
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