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February 13, 2017
As more streaming services have become available, the demands on the existing Internet infrastructure have increased exponentially. In 2016, another 27 new subscription-based video streaming platforms were launched in the U.S., according to Dallas market research group Parks Associates.
And more are expected this year. Chief among them are large multi-channel streaming platforms that are essentially cable-TV online. In the coming weeks, Hulu is expected to launch a service that will compete with AT&T's (T) DirecTV Now, Dish Networks' (DISH) SlingTV and Sony's SNE PlayStation Vue.
From the article "The Internet Isn't Yet Ready for the Video Explosion" by Leon Lazaroff.
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...
Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....
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