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October 26, 2015
According to Parks Associates' estimates, by 2019, there will be 24 million homes in the U.S. with an installed smart home controller for home security, energy management or home control applications.
Currently, nearly 30% of U.S. broadband households own a connected health device, and U.S. sales of connected wellness and personal health products and services will exceed $8 billion in 2018.
Integrating smart home platforms and connected health applications and services introduces a bevy of unique challenges and demands that smart home industry players must carefully screen for market opportunities through technology assessment, business model evaluation and business risk analysis.
In forecasting the growth of both the smart home and connected health markets, Parks Associates identified three scenario-based outlooks for potential crossover opportunities between the two markets.
From the article "The Growing Connected Health and Smart Home Industries" by Harry Wang.
According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...
Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...
The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...
Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...
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