Providing market intelligence for more than 35 years

In The News

The Growing Connected Health and Smart Home Industries

According to Parks Associates' estimates, by 2019, there will be 24 million homes in the U.S. with an installed smart home controller for home security, energy management or home control applications.

Currently, nearly 30% of U.S. broadband households own a connected health device, and U.S. sales of connected wellness and personal health products and services will exceed $8 billion in 2018.

Integrating smart home platforms and connected health applications and services introduces a bevy of unique challenges and demands that smart home industry players must carefully screen for market opportunities through technology assessment, business model evaluation and business risk analysis.
In forecasting the growth of both the smart home and connected health markets, Parks Associates identified three scenario-based outlooks for potential crossover opportunities between the two markets.

From the article "The Growing Connected Health and Smart Home Industries" by Harry Wang.

Previously In The News

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...

Most Broadband Homes Have Pay TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

YouTube TV goes live in Google's biggest swipe at Comcast yet

The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...

What percentage of people pay after free Netflix trial ends?

Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the...