According to Parks Associates' estimates, by 2019, there will be 24 million homes in the U.S. with an installed smart home controller for home security, energy management or home control applications.
Currently, nearly 30% of U.S. broadband households own a connected health device, and U.S. sales of connected wellness and personal health products and services will exceed $8 billion in 2018.
Integrating smart home platforms and connected health applications and services introduces a bevy of unique challenges and demands that smart home industry players must carefully screen for market opportunities through technology assessment, business model evaluation and business risk analysis.
In forecasting the growth of both the smart home and connected health markets, Parks Associates identified three scenario-based outlooks for potential crossover opportunities between the two markets.
From the article "The Growing Connected Health and Smart Home Industries" by Harry Wang.
Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...
Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...
According to the researchers at Parks Associates, 15 percent of all pay TV subscribers in the U.S. with broadband connectivity downgraded to a less expensive service in the last year. Also, 34 percent...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
