According to Bloomberg, industry research firm Parks Associates found that one-third of internet users stream cable TV shows without paying for access, which, the firm estimates, costs cable companies $3.5 billion a year-a figure that could rise to nearly $10 billion over the next three years as more audiences move to streaming over traditional TV.
From the article "The Glory Days of Sharing Passwords to Stream Free TV May Soon End" by Melanie Ehrenkranz.
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The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...
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