Providing market intelligence for more than 35 years

In The News

The Future Of Solar In The Smart Home

While that may not sound like a lot, further Parks Associates' research shows close to half of consumers' interest in energy storage has piqued.

"Consumers are interested in taking an active role in the energy grid -- 40 percent of U.S. broadband households are very interested in the ability to store unused power and sell it back to the grid," said Tom Kerber, director of research, Home Controls & Energy, Parks Associates. "As rooftop solar reaches retail parity across the U.S., integrating generation and smart home products can drive significant value..."

From the article "The Future Of Solar In The Smart Home" by Barbara Vergetis Lundin.

Previously In The News

Netflix Gets Small Wall Street Boost After Q3 Earnings Surpass Expectations

“Consumers don’t necessarily see a need to decide between Netflix and the new, high profile services, particularly since many of the new services are priced under $8 per month,” Parks Associates analy...

What To Watch For At The Newfronts: Day Three

The Mindy Project” moved from Fox to Hulu last fall, and it’s become one of the site’s most popular shows, according to Hulu executives, though the site does not release actual viewing numbers. Rea...

Amazon is driving more transaction-based revenue for TV networks and studios

Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...

HTC Vive: Admits To "Shipping Issues"

First IoT Purchase? Security Cameras. Internet-connected security cameras are likely the first smart home purchase consumers make. So says a report from Parks Associates which notes that 9 percent of...