A leading area of innovation is in adaptive authentication. This technology determines the level of authentication needed for a given interaction with a service. So, each interaction comes with a specified level of authentication that best fits the level of the transaction, balancing effective security with degree of inconvenience for users.
With adaptive authentication, each interaction with a device and service is effectively graded for its normalcy, based on prior user behavior. Data points like geography, time, and watching behavior are taken into consideration to determine this grade. Grading ensures that interactions that need a high level of security receive it while routine interactions allow users a frictionless experience.
From the article "The Future of Entertainment Services Authentication" by Brett Sappington.
According to research from media company Parks Associates, pay-TV sports subscription revenue in the United States reached $13.1 billion in 2022 and is expected to keep on growing, with an approximate...
About 80% of U.S. internet connected households own a network router, according to new data from Parks Associates, which cited a quarterly consumer survey of upwards of 10,000 U.S. households. The...
Parks Associates’ Consumer Electronics Dashboard, derived from quarterly consumer surveys of 8,000 US internet households, reveals 80 per cent of US internet households own a home network router. “...
“The implications for companies like T-Mobile, which can offer this affordable alternative without cutting into other aspects of their businesses, or for a potential disrupter looking to make waves in...
