A leading area of innovation is in adaptive authentication. This technology determines the level of authentication needed for a given interaction with a service. So, each interaction comes with a specified level of authentication that best fits the level of the transaction, balancing effective security with degree of inconvenience for users.
With adaptive authentication, each interaction with a device and service is effectively graded for its normalcy, based on prior user behavior. Data points like geography, time, and watching behavior are taken into consideration to determine this grade. Grading ensures that interactions that need a high level of security receive it while routine interactions allow users a frictionless experience.
From the article "The Future of Entertainment Services Authentication" by Brett Sappington.
Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...
Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...
New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...
But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...
