As of this writing, there are 235 over-the-top [OTT] video services available in the U.S., according to market tracker Parks Associates. And even though customers are increasingly doing away with their traditional pay-TV bundles, the question for all of the new entrants is whether they will bring must-have offerings to the crowded marketplace. Studies have shown that three services tend to be the limit in most households—how will the new breed replace one of the current must-haves?
From the article "The Fresh Faces Of Streaming: How Will Existing Services Fare As Big-Budget Competitors Enter The Fray?" by Dade Hayes.
The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have bee...
Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...
Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...
Disney's bumper launch of Disney Plus in the last year has helped all three of the company's streaming services -- Hulu, Disney Plus and ESPN Plus -- to rank in the top-five most popular US streaming-...
