As of this writing, there are 235 over-the-top [OTT] video services available in the U.S., according to market tracker Parks Associates. And even though customers are increasingly doing away with their traditional pay-TV bundles, the question for all of the new entrants is whether they will bring must-have offerings to the crowded marketplace. Studies have shown that three services tend to be the limit in most households—how will the new breed replace one of the current must-haves?
From the article "The Fresh Faces Of Streaming: How Will Existing Services Fare As Big-Budget Competitors Enter The Fray?" by Dade Hayes.
According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...
So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...
Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...
That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...
