As of this writing, there are 235 over-the-top [OTT] video services available in the U.S., according to market tracker Parks Associates. And even though customers are increasingly doing away with their traditional pay-TV bundles, the question for all of the new entrants is whether they will bring must-have offerings to the crowded marketplace. Studies have shown that three services tend to be the limit in most households—how will the new breed replace one of the current must-haves?
From the article "The Fresh Faces Of Streaming: How Will Existing Services Fare As Big-Budget Competitors Enter The Fray?" by Dade Hayes.
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Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...
