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While government is often well intentioned, the end result is often lacking. This ruling, however, is huge and will affect everyone within the TV hardware and software ecosystems, from content creators to brands to consumers and ISPs. More so, if we are to look at the overarching trend in TV content delivery, consumers have spoken: they want digitization. Google in Q3 of 2015 alone sold 9.2 million Chromecast units, accounting for 35% share of the streaming devices market in that same quarter, according to JPMorgan, Apple is expected to sell 24 million units of the new Apple TV this year, and market intelligence firm Parks Associates estimates that more than 1 in 5 US broadband homes has an OTT device.
From the article "The FCC Pulled A Game-Changer" by Jacek Grebski.
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with di...
A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with p...
“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other servi...
WarnerMedia has yet to clinch a deal to get the service on Roku, the other dominant streaming device — although Roku users now have a workaround for that (more on that below). Together, Amazon and Rok...
