As media conglomerates such as Disney DIS -3.3% and Comcast place a greater content priority on streaming it has promoted consumers canceling their cable subscription. A study from Parks Associates says over one-third of U.S. broadband (38 million households) are cord-cutters. Over the next five years, Kagan projects cord cutting will result in a revenue loss from $91.1 billion in 2021 to $64.7 billion by 2025.
From the article "The Fastest Growing Video Advertising Platform Is Now CTV" by Brad Adgate.
Parks Associates’ new research report has unveiled a promising outlook for the smart home market, projecting an annual revenue of $12.6 billion in 2027 for core smart home product categories. The Inte...
By 2027, revenue from sports streaming services overall is expected to reach 22.6 billion, according to data from Parks Associates. Purchasing sports media rights is becoming a leading acquisition...
According to research from Parks Associates, 50% of all security system sales in the past year were DIY solutions and if consumer interests hold, DIY solutions will represent the majority of the marke...
In 2000, only half the U.S. population was accessing info through the internet; today, estimates are 95% to 98% of the 131.2 million U.S. households do. Parks Associates recently reported that one...
