As media conglomerates such as Disney DIS -3.3% and Comcast place a greater content priority on streaming it has promoted consumers canceling their cable subscription. A study from Parks Associates says over one-third of U.S. broadband (38 million households) are cord-cutters. Over the next five years, Kagan projects cord cutting will result in a revenue loss from $91.1 billion in 2021 to $64.7 billion by 2025.
From the article "The Fastest Growing Video Advertising Platform Is Now CTV" by Brad Adgate.
As more U.S. broadband households adopt connected devices, the need for support services will rise. According to a Parks Associates white paper, smart home products and systems will generate over seve...
His comments appear to reflect a broader trend in the U.S. broadband market. A new report released by analyst company Parks Associates on Wednesday showed that the percentage of households with standa...
The Amazon Echo (more commonly known as “Alexa” based on the keyword voice command that triggers the female-sounding response) came on the market in November of 2014 to generally positive acclaim. The...
This past decade is the one that altered the very definition of Hollywood. (Verb: to stream.) Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began str...
