As media conglomerates such as Disney DIS -3.3% and Comcast place a greater content priority on streaming it has promoted consumers canceling their cable subscription. A study from Parks Associates says over one-third of U.S. broadband (38 million households) are cord-cutters. Over the next five years, Kagan projects cord cutting will result in a revenue loss from $91.1 billion in 2021 to $64.7 billion by 2025.
From the article "The Fastest Growing Video Advertising Platform Is Now CTV" by Brad Adgate.
Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite provider...
One of the secrets of Roku's success has been its expansion beyond its roots as a set top box maker (a term the company tries to avoid). To do this, Roku CEO Anthony Wood built a loyal customer follow...
In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV...
Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...
