Based on the survey findings, Parks Associates estimates that in the last 12 months, more than 41 million U.S. Web users had Internet security problems, more than 21 million had computer hardware and software issues, and nearly 11 million had problems with a home network.
"As the average household uses more digital services and products, there will be substantial risk to the bottom line for both service providers and manufacturers as their technical support costs escalate," said Kurt Scherf, vice president and principal analyst for Parks Associates, said in a statement.
Rather than let costs increase, vendors and service providers should take advantage of consumer willingness to buy additional warranties and accident protection contracts on new electronics and computer products, Parks Associates said. In addition consumers also have reacted positively to preventative maintenance, monitoring, and troubleshooting services.
"Consumers want access to trusted third-party providers of information, support, and how-to services when it comes to their digital home products and services," Scherf said.
From the article "The Digital Home Brings A Digital Headache," by Antone Gonsalves.
According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...
A new report from Parks Associates caught my attention for this one blunt fact/assertion: The “OTT Playbook: Success Factors for Video Services” contends that 25% of consumers under the age of 34 b...
More connected home devices means greater opportunities for consumers to have issues with them, and thus, more opportunity to help fix them. According to research from Parks Associates, more th...
The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...
