The research from IoT market research and consulting firm, Parks Associates, shows that more than 25 per cent of smartphone users in the US are using mobile payments platforms at least once a month, but adoption for PayPal and retail branded apps currently outstrips Android Pay and Apple Pay.
Chris Tweedt, a research analyst at Parks Associates, said: "For merchants with a loyal customer base, mobile payment functionality is a helpful addition to a merchant-specific mobile wallet that allows customers to earn loyalty rewards, save gift cards and redeem coupons.
From the article "The Complete Guide To Android Pay In The UK" by Lee Bell, Adam Shepherd, Caroline Preece, Joe Curtis, Aaron Lee, Rene Millman.
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Nearby is a chart shared in a recent Parks Associates release indicating the price/ value customer satisfaction rates for various technologies. The news release summarizes their findings as fol...
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