The research from IoT market research and consulting firm, Parks Associates, shows that more than 25 per cent of smartphone users in the US are using mobile payments platforms at least once a month, but adoption for PayPal and retail branded apps currently outstrips Android Pay and Apple Pay.
Chris Tweedt, a research analyst at Parks Associates, said: "For merchants with a loyal customer base, mobile payment functionality is a helpful addition to a merchant-specific mobile wallet that allows customers to earn loyalty rewards, save gift cards and redeem coupons.
From the article "The Complete Guide To Android Pay In The UK" by Lee Bell, Adam Shepherd, Caroline Preece, Joe Curtis, Aaron Lee, Rene Millman.
Sprint cites Parks Associates, a market research firm, for stats on smartphone users, stating that 68 percent of smartphone owners listen to streaming music daily, while 71 percent watch short video c...
According to Parks, only 6 per cent of US broadband households rely on desktops exclusively, with an additional 6 per cent of households using only a combination of desktops and tablets. “Desktop a...
As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company's existing Prime Music offering, ba...
Wireless data usage is growing steadily from 2015 to 2016 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless d...
