The research from IoT market research and consulting firm, Parks Associates, shows that more than 25 per cent of smartphone users in the US are using mobile payments platforms at least once a month, but adoption for PayPal and retail branded apps currently outstrips Android Pay and Apple Pay.
Chris Tweedt, a research analyst at Parks Associates, said: "For merchants with a loyal customer base, mobile payment functionality is a helpful addition to a merchant-specific mobile wallet that allows customers to earn loyalty rewards, save gift cards and redeem coupons.
From the article "The Complete Guide To Android Pay In The UK" by Lee Bell, Adam Shepherd, Caroline Preece, Joe Curtis, Aaron Lee, Rene Millman.
Parks Associates research finds nearly 40% of U.S. broadband households now have at least two OTT video service subscriptions, according to a report released June 11. The research firm notes that c...
Despite Netflix’s subscriber base trumping or rivaling (HBO) most pay-TV services, broadcast TV still generates the majority of home entertainment consumption — among broadband households, according t...
Despite 2016 seeing virtual reality break into the mainstream market, headset manufacturers such as Sony, Oculus and HTC still have a lot of work to do in order to educate the masses, according to a n...
The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...
