As a result, ZE builders focus on the attributes of a higher quality home, which provides the homeowner with a healthier, quieter, more comfortable, and more energy-efficient home. A key message is the ZE home provides peace of mind, as well as a hedge against future utility bills, as the home is built with better components and with higher construction quality. Overall, customers indicate a willingness to pay more for high-performing homes. A Parks Associates survey of US broadband households in 4Q 2017 found 80% of homeowners believe that having an energy-efficient home is important or very important, and at the end of 2018, 89% reported energy-saving actions. Parks Associates interviews with builders confirm that most customers will pay approximately 5% more for higher quality, high-efficiency ZE homes.
From the article "The Challenge of Net Zero Beyond California" by Parks Associates.
The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...
Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...
Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...
“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...
