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The Challenge For Smart Home Companies: Getting A Foot In The Door

October 10, 2019

home automation

But many consumers are leery. News articles questioning the privacy and security of home networks and connected devices, including always-listening smart speakers, have put off potential buyers. The science-fiction fantasy of a truly smart home has hit a harsh reality where most consumers don't share the enthusiasm of technologists.

"In 2018, the industry did not reach a substantial number of new buyers," said Chris O'Dell, an analyst with Parks Associates. "What we did see was that those already owning smart home devices continued to purchase them."

From the article "The Challenge For Smart Home Companies: Getting A Foot In The Door " by Patrick Seitz.

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More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...

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As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...

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