That all-inclusive model might not be sustainable in a world where consumers can treat paid TV like they treat streaming platforms, said Jennifer Kent, vice president of research at Parks Associates.
“You can sign up for a service and cancel at your leisure, which means that there are very high churn rates,” she said.
“High” as in 50% canceling those subscriptions over a year.
“And so you can imagine the business challenge where half of your subscribers leave,” Kent said.
From the article, "The Biden administration wants to ban quit fees for cable customers" by Meghan McCarty Carino
Parks Associates is an internationally recognized market research firm specializing in emerging consumer technology products and services. The company’s expertise includes the Internet of Things (IoT)...
Will the rumored new model help Apple TV get back up the rankings? If recently released data from Parks Associates is correct, Apple TV slipped down from third to fourth place in the rankings of th...
According to the NPD Consumers and Wearables survey, which was taken in December 2014, 54% of fitness tracker owners in the United States were women, while women made up only 29% of smartwatch owners....
In the United States, Roku, Google , Amazon , and Apple accounted for 86% of the streaming device market last year, according to research firm Parks Associates. Roku and Google's Chromecast were th...
