That all-inclusive model might not be sustainable in a world where consumers can treat paid TV like they treat streaming platforms, said Jennifer Kent, vice president of research at Parks Associates.
“You can sign up for a service and cancel at your leisure, which means that there are very high churn rates,” she said.
“High” as in 50% canceling those subscriptions over a year.
“And so you can imagine the business challenge where half of your subscribers leave,” Kent said.
From the article, "The Biden administration wants to ban quit fees for cable customers" by Meghan McCarty Carino
Brett Sappington is a senior director of research at Parks Associates. He leads the firm’s services research team, which publishes industry insights on access and entertainment services, digital media...
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