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November 07, 2015
When it comes to streaming set-top boxes, the Apple TV may get most of the attention, but it's not the device used by most in the US for streaming video.
According to a new study by the research firm Parks Associates, the Apple TV only accounts for 3.6% of all video streaming to televisions in the US, while its biggest rival, Roku, accounts for nearly 10% of streaming.
But even more interesting, video game consoles like the Xbox and PlayStation are the most popular streaming devices for TVs. The study broke down streaming by brand, lumping all models of the Apple TV, Roku, and video game consoles together.
From the article "The Apple TV is lagging behind its biggest rivals" by Steve Kovach.
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with di...
A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with p...
“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other servi...
WarnerMedia has yet to clinch a deal to get the service on Roku, the other dominant streaming device — although Roku users now have a workaround for that (more on that below). Together, Amazon and Rok...
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