The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device.
The highly touted Apple streaming service was intended to be the biggest selling point to the current Apple TV, but it never came out and word is the service is now dead.
Currently the Apple TV has a higher price point than their main competitors, the Roku and the Fire TV. The Apple TV has fewer services than their competitors, and it already lags behind all of their competitors when you look at the power of the devices.
From the article "The Apple TV is Falling Farther Behind as Their Competitors Prepare to Release New Devices" by www.cordcuttersnews.com
“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...
Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...
The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...
Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...
