The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device.
The highly touted Apple streaming service was intended to be the biggest selling point to the current Apple TV, but it never came out and word is the service is now dead.
Currently the Apple TV has a higher price point than their main competitors, the Roku and the Fire TV. The Apple TV has fewer services than their competitors, and it already lags behind all of their competitors when you look at the power of the devices.
From the article "The Apple TV is Falling Farther Behind as Their Competitors Prepare to Release New Devices" by www.cordcuttersnews.com
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