The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device.
The highly touted Apple streaming service was intended to be the biggest selling point to the current Apple TV, but it never came out and word is the service is now dead.
Currently the Apple TV has a higher price point than their main competitors, the Roku and the Fire TV. The Apple TV has fewer services than their competitors, and it already lags behind all of their competitors when you look at the power of the devices.
From the article "The Apple TV is Falling Farther Behind as Their Competitors Prepare to Release New Devices" by www.cordcuttersnews.com
Parks Associates suggests Netflix opted to roll out its new pricing policy in these nations rather than highly profitable countries so that they “don’t potentially suffer a large amount of subscriber...
Most consumers haven't caught IoT fever yet. "New research from Parks Associates indicates that just 36% of US broadband households have one smart home device, a percentage that decreases if all house...
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...
