Providing market intelligence for more than 35 years

In The News

The $8,000 fridge: why appliance makers are aiming upscale.

OLED TVs, which start at about $2,300, have helped LG increase its market share in the $1,000-up range to 15 per cent in a mature TV market, Gagnon said. Samsung has 51 per cent of that high-end TV market, while Sony has 21 per cent. Samsung, for instance, has an 80-inch curved 4K SUHD TV, also priced at about $20,000.

"Because TV prices overall are falling, TV makers are seeing lower profit margins on all TV sales," said Brett Sappington, senior director of research at Parks Associates. "The highest-end premium market is the one place where the margins are still high."

From the article "The $8,000 fridge: why appliance makers are aiming upscale." by Mike Snider.

Previously In The News

Experts: Wal-Mart Pay Needs Perks

More than 25 percent of U.S. smartphone owners use payment apps at least once a month, according to recent data compiled by Dallas-based research and consulting firm Parks Associates. The firm said...

Roku is the Most Owned Set-Top Box with Cord Cutters, But the Apple TV & Fire TV See Strong Growth

However, this is a noticeable change from our summer 2016 survey that showed Roku with over 70% of the market share, the Fire TV at just over 33%, and the Apple TV at just 18%. (Note: We did allow our...

Pay TV Companies Are Losing Ground To OTA

The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...

OTT Video Fast Becoming Mainstream in the US with Majority Opting to Watch on TV, says Parks Associates

Over 50% of U.S. broadband households now watch Internet video on a television screen, according to a new connected entertainment research deliverables by market research firm, Parks Associates. Th...