That uncertainty figures to make the category interesting because it is increasing in popularity. Parks Associates said this week that 11% of U.S. broadband households plan to buy a smart speaker within the next year. That projection complements findings by IDC in June. The firm said that the smart speaker segment was on pace to grow 26.8% between 2017 and this year and that 549.5 million devices will ship this year.
From the article "That Sound You Hear is Smart Speaker Sales Growth, Dominated by Amazon" by Carl Weinschenk.
Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sa...
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The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...
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