Providing market intelligence for more than 35 years

In The News

Temu Targets Amazon Fire TV Streaming Gadgets With $4 Remote

About 35% of all streaming media devices used in the US are made by Amazon, putting it No. 2 behind Roku, according to Parks Associates, a market research firm based in Addison, Texas.

From the article, "Temu Targets Amazon Fire TV Streaming Gadgets With $4 Remote" by Spencer Soper

Previously In The News

Netflix tops US SVoD services

Research firm Parks Associates has revealed the top ten subscription OTT video services based on number of subscribers, with Netflix as the top subscriber service and three of the ten services on the...

45% of Western European broadband homes have smart TV

“Service providers and OEMs continue to introduce new offerings in Europe, bringing new value propositions and driving increased adoption and future purchase intentions of smart home and connected CE...

What's going on in the world? You can find out using CNNgo on Roku

For CNN, it makes sense to bring the platform to Roku. A recent survey by Parks Associates found that the company’s devices are the most common non-gaming streaming media players. CNNgo is also curren...

18% UK broadband homes use Netflix

Research from Parks Associates indicates that 18 per cent of UK broadband households have used paid-service Netflix in the past 30 days, compared to 20 per cent who used the free ITV Player and 33 per...