Users have the ability to watch live TV, access past and current seasons, and build personal recorded or watch lists – the Grande2Go app can also be used as an extra remote control at home.
The news comes in the face of suggestions that US TV everywhere development is slowing. But research from Parks Associates has shown usage of authenticated TV everywhere has grown 22% since 2013.
From the article "Tektronix Preps HEVC Test Solutions For 4K" by Michelle Clancy.
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last yea...
Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...
