Users have the ability to watch live TV, access past and current seasons, and build personal recorded or watch lists – the Grande2Go app can also be used as an extra remote control at home.
The news comes in the face of suggestions that US TV everywhere development is slowing. But research from Parks Associates has shown usage of authenticated TV everywhere has grown 22% since 2013.
From the article "Tektronix Preps HEVC Test Solutions For 4K" by Michelle Clancy.
Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
