Users have the ability to watch live TV, access past and current seasons, and build personal recorded or watch lists – the Grande2Go app can also be used as an extra remote control at home.
The news comes in the face of suggestions that US TV everywhere development is slowing. But research from Parks Associates has shown usage of authenticated TV everywhere has grown 22% since 2013.
From the article "Tektronix Preps HEVC Test Solutions For 4K" by Michelle Clancy.
Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...
The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...
Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the...
