During its CEDIA Expo TechTalk, Google Nest mentioned one key statistic that set the tone for the rest of the presentation: According to Parks Associates, 43% of US broadband households intend to purchase a smart home device in 2019.
And yet, homeowners are looking for more than gadgets. Instead, they are seeking a helpful home, with products that work seamlessly together without added fuss or installation headaches. This is where integrators come in.
Instead of focusing on the latest and greatest gadgets and gizmos to sell to customers, it may be wise to consider placing more emphasis on proper setup in order to make a sale.
From the article "TechTalk: How Google Nest is Getting Integrators Involved in ‘Connected Home’ Sales " by Andrew Nichols.
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
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